Target Picture

Connecting people, cultures and economies in a sustainable and seamless way is at the top of the Lufthansa Group's agenda. To achieve this, data and innovation go hand in hand. To develop creative innovations and new data-driven use cases, we connect the dots, create exchange, initiate regularly innovation and data challenges, fund new ideas and partner with cutting-edge companies.

Lufthansa Group's data target picture is to leverage the power of data to enhance the customer experience, optimize operations and drive business growth. As one of the world's largest airlines, Lufthansa Group collects vast amounts of data across its operations, including flight schedules, passenger profiles, and operational performance metrics. The company aims to use this data to create personalized experiences for its customers, improve operational efficiency, and make data-driven decisions across all areas of the business. Lufthansa Group also places a strong emphasis on data security and privacy, ensuring that customer data is protected at all times. 

Leverage learnings from data

Every day our machines and humans create Gigabytes of data. Standardising, defining and supporting the implementation of data standards, processes and roles in order to have high-quality, trustworthy data therefore plays an elementary role.

We are committed to providing our engineers and data scientists with access to reliable production and operational data that gives them valuable insights into our operations (e.g. aircraft utilisation and maintenance schedules). By this, we ensure that we can further improve reliability and efficiency of our fleet while reducing the environmental impact further. We run several national and trans-national initiatives, provide our substantiated position to stakeholders and work closely together with other airlines.