In a strategic collaboration between Lufthansa APAC and Lufthansa Innovation Hub Asia, a groundbreaking Proof of Concept (PoC) has been initiated, featuring the innovative capabilities of South Korean AI-driven travel personalization startup, Globaleur, on Lufthansa's main website within the APAC region.

Key Insights:

  • Industry research underscores the pivotal role of personalized travel experiences and relevant content in driving booking decisions, with statistics revealing 79% of travelers expecting personalized experiences (Skift) and 85% acknowledging content's influence on their booking decisions (Amadeus).
  • Notably, airlines leveraging AI-driven content have experienced a substantial 20% increase in customer engagement (Sabre), further cementing the importance of adopting advanced technologies to enhance user experiences.

Project Scope:

  • Recognizing the significance of catering to diverse customer behaviors across regions, Lufthansa APAC and Lufthansa Innovation Hub Asia embarked on a quest to revolutionize the user experience through the integration of cutting-edge travel tech solutions.
  • After meticulous scouting, Globaleur emerged as the ideal partner, offering innovative Gen-AI technology aimed at transforming the travel landscape.

Initiative Impact:

  • Leveraging Globaleur's extensive content repository, curated specifically for the APAC audience, Lufthansa aims to deliver an immersive and inspirational journey for its Singaporean clientele on its digital platform.
  • Globaleur’s AI engine is powerful enough to recommend personalised travel content on the basis of users’ past travel behaviours on their respective profiles, meaning two customers will likely see different travel destination content displayed to them upon login.
  • The collaboration is poised to elevate customer experience and drive heightened engagement on Lufthansa's website, marking a significant stride in the airline's digital transformation journey.

This POC will run in Singapore for a period of 12 months until April 2025 and the teams will monitor the changes in average page views per month. If deemed successful, we aim to roll this feature out across the APAC markets.