Senior Customer Analyst (all genders) - Hybrid

As Senior Customer Analyst (all genders) you will be the bridge between business needs and customer data capabilities, working with data scientists and other specialists to enable advanced customer analytics. You'll play a crucial role in identifying valuable customer segments and defining requirements for our Customer Data Platform with a special focus on driving loyalty initiatives through data

Facts

Company

Eurowings Digital GmbH

 
Location

Cologne

Activity
IT
Entry level
Direct entry

Work Time
Full time

Further information lufthansagroup.careers

Apply now (online)

Tasks

What you’ll do 

  • Analyze customer behavior across digital platforms to identify valuable segments and personalization opportunities
  • Provide insights to stakeholders to trigger/initiate marketing and sales measures
  • Define and track customer-centric KPIs measuring segmentation, personalization, and loyalty program effectiveness
  • Document and validate customer data requirements for CDP and Datalake, ensuring capture of relevant data points
  • Build and maintain self-service customer insights dashboards for stakeholders
  • Collaborate cross-functionally with marketing and data teams to translate business needs into data requirements and ensure data quality