Conversion Rate Optimization Engineer (Adobe Target Expert) (f/m/diverse) - Hybrid

Do you share our passion for the world of travel and want to be part of a driven and high-performing team? Apply now as a CRO Engineer (Adobe Target Expert) (f/m/diverse) and take responsibility for the sustainability of the solutions we propose to our customers.

Facts

Company

Eurowings Digital GmbH

 
Location

Cologne

Activity
Engineering, IT
Entry level
Direct entry

Work Time
Vollzeit

Further information lufthansagroup.careers

Apply now (online)

Tasks

As a CRO Engineer (Adobe Target Expert) (f/m/diverse), you will be the implementation lead of our Growth team and help us optimize our online campaigns and experiences across web and mobile platforms. You will analyze the results & provide insights to improve conversion rates & customer satisfaction

What you’ll do

  • Actively own the tech implementations and configurations on Adobe Target and partner platforms 
  • Design and execute A/B, Personalization, Targeted Experiences and Multivariate tests using Adobe Target 
  • Implement and troubleshoot Adobe Target tags and integrations with other MarTech & AdTech products 
  • Configure and validate tracking, in compliance with different data protection regulations (such as GDPR, CCPA, CNIL, LGPD etc).  
  • Contribute to report interpretation with your knowledge around tracking implementation to help find optimization opportunities (either tech implementation/configuration or on reporting/interpretation side).  
  • Identify and prioritize testing opportunities based on business goals and customer feedback